Effective Studios presents Newsletter Studio - The complete email marketing software. With Newsletter Studio you can achieve outstanding results and build a strong relationship with your valuable customers - Get started!

A selection of some of the features in Newsletter Studio:

Create a newsletter with custom design

Create a newsletter from a professional newsletter template

Create a newsletter from one of many outlines

Visual editing (WYSIWYG)

Spam Check

Change Image, Text or Image Effect

Inserting Fields

Links

Importing Images

Using the Color Palette

Copy & Paste

Using Styles

Sending Newsletters

Unlimited Mailing Lists

Importing Recipients

Pasting Recipient Email Addresses

Statistics & Tracking

Automatic unsubscription from a Mailing List

Automatic subscription to a Mailing List

Web View

Internet Dynamics

Create a newsletter with custom design

With Newsletter Studio you can create your own custom design. There are no limits regarding what the newsletter can look like. Choose the blank outline from the Outlines category to start from scratch.

Create a newsletter from a professional newsletter template

The easiest way of creating a newsletter is by starting from one of the pre-made templates provided with Newsletter Studio. The pre-made templates are created by professional designers and can either be used by simply replacing the text and images or as a starting point for you own custom design.

Create a newsletter from one of many outlines

If you wish to create a custom layout, but want some help with the structure of the newsletter, the easiest way is to start from one of the many outlines provided in Newsletter Studio.

Visual editing (WYSIWYG)

No HTML skills are required for creating a layout in Newsletter Studio. HTML is the (programming) language which describes how the page should be formatted and makes it possible to have designed newsletters instead of just plain text. Newsletter Studio has a built-in what you see is what you get (WYSIWYG) editor which generates the code needed.

Spam Check

Before sending your newsletter, Newsletter Studio can analyze the content of it in purpose of reducing the risk of it being classified as spam.

To protect you from spam (junk email), most mail servers have spam filters that aim to filter out spam. To reduce the risk of your newsletter mistakenly being classified as spam the Spam Check function in Newsletter Studio can analyze the contents of your newsletter for you before sending it out to your recipients.

There are no guarantees that your newsletter will not be classified as spam. Your newsletter could be filtered for a number of reasons.

Newsletter Studio Spam Check reviews the content of your newsletter using "content screening", which means that the textual contents of your newsletter is controlled and compared against good and bad (spam) emails. The content is then weighted and an indication of the risk for being classified as spam is presented.

Change Image, Text or Image Effect

Newsletter Studio has a powerful function for changing the image, image text or image effect simply by right-clicking the image and selecting on of the options from the context menu.

Original Image:

Switch to a different image from your computer. The image is automatically adjusted:

Example 1:

Example 2:

Example 3:

Inserting Fields

Using Newsletter Studio you can send personalized newsletter which makes a positive and lasting impression. In Newsletter Studio you can used fields associated with the contact information of your recipients. By using fields the newsletter will become personal. Fields can be inserted at any place in the text.

If you for example insert the field "First Name", the program will automatically replace that field with the first name of every recipient the mail is being sent to.

To insert a field use the "Insert" menu where all the available fields are available.

Field example:

Dear Mr {Recipient - Last Name}!

would in this example be replaced with:
Dear Mr Jones!

Links

Navigation within and from a newsletter is done using links. A link can be applied on a text or an image and allows the recipient to click on it to navigate to the target of the link.

Importing images

Newsletter Studio offers functionality to optimize images for the newsletter. You can import multiple images at once. Images can be resized when importing them. Constraining the width or the height (by setting the maximum value) will shrink a larger image to fit the constrained size. The shrinking of the image is always made proportional, thus the ratio between width and height is constant. This function is very useful when importing images directly from your digital camera, since they normally are too large to present well in a newsletter.

Using the Color Palette

To simplify the design of your newsletter, use the Color Palette. It is easy to create a custom color palette. Add a new color by giving it a name and selecting a color. This color can then be used wherever you wish to set a color in the layout of the newsletter.

Copy & Paste

You can easily copy text and images from a most other programs including Microsoft Word, Microsoft Excel, web pages, screenshots and so on.

Using Styles

A style is a description on how a paragraph should be formatted. The built-in styles are Heading 1 to 6 and Normal. Using styles makes it easy to maintain a consistent design throughout the newsletter.

Sending Newsletter

Using Newsletter Studio you can send secure newsletters directly from your own computer. It is easy to send newsletters and then keep track of email bounces, i e emails that do not reach the recipients.

Read more abount Sending Newsletters »

Unlimited mailing lists

With Newsletter Studio you have unlimited mailing lists with unlimited recipients. Unlike web based solutions you will never have to rely on anybody else to protect your valuable customer information. All your mailing lists are stored locally on your computer or on your server. Adding recipients couldn't be easier.

Importing Recipients

Newsletter Studio allows import with practically any file type from any application or database. Importing recipients couldn't be easier. Import easily from Microsoft Outlook or Microsoft Excel or almost any CRM application.

Pasting Recipient Email Addresses

Pasting recipients into your newsletter is very easy. Simply paste email addresses from other programs or CRM system. Newsletter Studio will assist you in matching the information to the correct property of the recipient to be created.

Statistics & Tracking

Using Newsletter Studio you will have instant Statistics and Tracking for your email marketing activities. Statistics of how many emails were delivered, as well as how many failed. Real-time statistics on which recipients have read the newsletter, which links have generated the most clicks and which recipients that have clicked on the links.

Automatic unsubscription from a Mailing List

Each newsletter can be associated with a dynamic mailing list. When recipients click on an unsubscribe link in the newsletter, this is registered in the dynamic mailing list. Using this dynamic service reduces the risk of sending unwanted emails causing a negative effect on potential customers.

Automatic subscription to a Mailing List

The dynamic mailing lists handle automatic subscription from a website. This service allows the visitors of your website to subscribe to your newsletters. Automatic subscription to a Mailing List requires a sign-up form on your website.

Web View

Most email programs can display HTML-emails, but still there are some that can only display text-emails. By activating Web View, the content of the newsletter will also be generated to a webpage which can be linked to from the email.

Internet Dynamics

Internet Dynamics is included in Newsletter Studio. Interactive services such as Dynamic Statistics & Tracking require a database to store information. The installation of Internet Dynamics to a website automatically creates the database structure necessary for dynamic services.

To use the dynamic services in Newsletter Studio such as Dynamic Statistics & Tracking an installation of Internet Dynamics is required on your web hosting service.

Read about requirements on your web hosting service for installing Internet Dynamics »

 

Newsletter Studio - Simplicity that inspires!