Modern Technology and
Search Engine Optimization
It becomes more and more important that your website is up-to-date to the latest developments on the Internet. Also it is imperative that it is based on modern technology and optimized for search engines.
Modern technology
Use Site Studio and your website will automatically conform to the XHTML standard.
Usage of legacy HTML decreases the possibility for your website to be correctly viewed in all browsers. XHTML is the successor to HTML since 2000 and is the world standard for web pages. Websites made with Site Studio automatically conform to the XHTML standard and are therefore correctly displayed in browsers including browsers in mobile phones.
Site Studio generates standard web pages (no framesets)
Site Studio generates standard web pages. It is important that your website is built with standard web pages, ie. each page on your website is a single page. Unfortunately it is quite common that websites are built with framesets, ie. each web page is composed by many small files. Framesets shouldn't usually be used since some web browsers are not able to handle bookmarks correctly and also the web pages won't be optimized for search engines.
Search Engine Optimization
Meta data on web pages
Meta data is information used by search engines to index you website. Using Site Studio, you can easily add meta data such as keywords and a description to your web site. The meta data will increase your website's visibility on the Internet and it is important to use meta data to improve your positioning on major search engines, such as Yahoo.
One of the most important factors for a good position on search engines
One of the most important factors for a good position on search engines is the title of the web pages. The title is the text that is shown at the top of the web browser window. The title should enhance keywords that are imperative to the content of the web page. It is an advantage if the title of the page is adjusted to the content, i e you should have different titles on different web pages. Effective Site Studio will automatically add the names you have given each document to the title of the web page generated.
Other factors to strengthen the position on search engines
Other factors for a good position on search engines are the use of correct headings on the web pages, title and alternative text on images and of course the content of the pages.
Site Studio:
will automatically produce headings that are optimized for search engines.
will add a title to all images that you can easily change yourself.
will add an alternative text to all images that you can easily change yourself.
Site Studio makes it easier for your visitors
It is an advantage for the visitors of your web site if they can search the content of it. With Site Studio Pro you can easily add a search function to your web site.
Your web site should not contain broken links, i e links leading to web pages that do not exist. Site Studio controls all links on your web sites and automatically removes broken links.
